Templum Markets

Quotation Bureau

Private-market quotes and deal chat

A proof of concept that brought investors out of back-channel deals and into the platform, with clearer listings, investor profiles, and live chat.

Role
Design lead
Focus
Fintech, Mobile, Social, Proof of concept

The problem

Private-market deals happened over phone calls and brokers, off the platform where nobody could see them

What I did

Acted as designer and de facto product manager to bring those conversations inside, with plain-language listings, investor profiles, and live chat

What changed

Investors started talking to each other, and the conversation turned into real trades

My part

  • Defined the product with the CPO, with no dedicated PM
  • Designed listings, investor profiles, and listing chat
  • Worked with compliance so every conversation stayed within the rules
  • Supported engineering through build and launch

Who I worked with

  • Chief product officer
  • Compliance officers
  • A large engineering team
$54Mtraded on Quotation Bureau, May 2018 to Dec 2019
25%more trade volume over one year
750Kchat posts from investors

01 · Why it matters

Some of the best investments aren’t on the stock market

Templum lets accredited investors trade alternative assets: a stake in a real estate fund, a private company, even a painting or a sports car. Things you can’t buy on the stock market.

The catch is liquidity. With so few buyers and sellers, deals traditionally happen through private channels: a phone call, a broker who knows someone. If you weren’t in the right circle, you weren’t in the deal. And every deal that happened offline was one the platform never saw.

The conversations that moved money were happening everywhere except the platform

The goal

Make the platform stickier. Find the moments that keep investors coming back, and give them every reason to stay.

The original Templum app: an offering detail page and a plain buy and sell order form
Where it started: functional, and quiet

02 · The insight

Flip the problem

If private conversations were pulling deals off the platform, the answer wasn't to fight them. It was to bring them inside.

Give investors a secure, public place to talk, inside a platform where everyone has already been verified as accredited. Make the conversation part of the product.

Start where buyers meet sellers

The Quotation Bureau is where investors post what they want to buy or sell. Two parties, one listing. If conversation was going to happen anywhere, it would happen here, so this is where the work started, for the most impact with the least effort.

Templum menu with Quotation Bureau highlighted between Trade and Offerings

03 · The listing

Say it like a person would

The original listings were technically correct and hard to scan. “Sell side” and “buy side” are trader shorthand that excludes newcomers. Every card looked the same. And the data told a surprising story: investors countered offers far more often than they accepted them, yet “Accept” was the big blue button.

Before: plain listing cards that say Sell side, and a detail page with Accept as the primary button
Before
After: listing cards with a Looking to sell banner, chat volume, a closing-soon alert, and a seller profile
After
  • Plain language"Sell side" became "Looking to sell."Anyone can read a listing in a second, trader or not.
  • Show the buzzEach listing shows how many people are talking about it.Chat volume turns a static listing into a live one.
  • Put a face on itEvery listing shows who posted it.Trust starts with knowing who's on the other side.
  • Match how people negotiateCounter and Accept are now equal choices.The button design finally matches what investors actually do.

04 · The people

Meet the other side of the trade

Investor profiles brought down the wall between buyers and sellers. Follow an investor to see their moves. Badges like “500 Transactions” and “Top Contributor” show how they’ve earned their reputation. Their open listings sit right there, along with a short bio about who they are and how they invest.

Every investor is verified before they join. Profiles just make that trust visible.

Investor profile for Jess Coleman with a follow button, badges, 24 listings, and a bio
Listing chat with bullish and bearish posts, a 2 New Posts button, and a live stock ticker

Talk where the deal is

Every listing got its own chat. Posts are tagged Bullish or Bearish, so you can read the mood at a glance. A live ticker runs along the bottom, keeping prices in view while you catch up. New posts wait behind a quiet button instead of shoving the page around while you read.

Investors didn't just trade. They started talking, right where the trades happen

05 · The result

The conversation moved in

What started as a proof of concept proved the point. Investors traded $54M on Quotation Bureau and posted 750,000 messages in listing chats, and trade volume grew 25% in a year.

Three phones: listing chat, an investor profile, and creating a new listing